Cloud RO Water Filtration System
Serial entrepreneurs Nick Braun and Ben Zvaifler, had each recently reached a successful exit with startup sales to Petco. They identified a huge opportunity to revolutionize home water purification and the associated consumer experience. Together, they founded Cloud Water Filters. Functioning as an investor, advisor, and development partner, ELEVEN contributed across research, industrial design, engineering, and manufacturing startup through to product launch.
ELEVEN’s process began with uncovering valuable user insights, auditing competitive products, observing installations, and synthesizing research to uncover actionable design opportunities. ELEVEN collaborated with key stakeholders, including end users, installers, Cloud business owners, and manufacturing partners. ELEVEN, alongside a longtime international manufacturing partner, managed the manufacturing process through to launch.