Sauder Trey Chair

Sauder Trey Chair

Furniture
Capabilities:

Sauder Trey Chair

User Driven Research
Actionable Insights
Brainstorming and Ideation
User Experience
Concept Development
Visualization
Concept Validation
Prototype Development
Design For Manufacturing
Ventures
Patent Analysis

Sauder, an industry leader in furniture manufacturing, partnered with ELEVEN to identify opportunities in higher education dormitories. College dorms have become social, functional, and personal spaces all-in-one. ELEVEN began with extensive ethnographic research, observing how today’s students use their dorm rooms. Students don’t just study and sleep in their dorms, they socialize, relax, exercise, eat, drink, party, watch movies, play video games, and make art all in the same place.

ELEVEN uncovered redundancies and inefficiencies in dorm seating. Students needed a different type of chair for studying, relaxing, and socializing. Through exploration, brainstorming, and ideation, ELEVEN invented an effective solution that resulted in a single chair that was multi-functional for all the students’ needs. The Trey Chair allows for supportive desk work, while being easy to transform into a lounge rocker with an additional side table or stool. ELEVEN also engineered the Sauder Trey Chair through to manufacturing, which included engineering clever methods to simplify strong tooling and mold flow. Stop by ELEVEN's studio to try one out!

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